WEBVTT

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We're here at the home of the Atlanta

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Braves truest park. From the people who

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keep the field looking major league

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ready to the creative minds designing

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what players wear to the planners

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bringing that ballpark energy and

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leaders making a difference in the

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community. Today we are stepping behind

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the plate with the team behind the team.

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Let's go.

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>> Turns out a path to a career in

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professional sports doesn't have to

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include scoring goals or hitting homers.

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It can go through science, art, music,

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community work, food, and more. Pro

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sports teams create a micro economy full

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of hundreds of amazing people working

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amazing careers. And today we're

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rounding the bases with some of them in

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this 10-minute special. Meet Insung Kim,

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vice president and creative director of

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the Atlanta Braves. Some careers in

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sports start with a sketch and end up in

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the hands of fans around the world.

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>> I have one of the coolest jobs in the

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world because I get to design things.

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And the players and fans in one of my

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favorite sports, they get to wear it and

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they get to keep it. So, it's really

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fun.

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>> From jerseys to bobbleheads, creativity

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is key.

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>> This is the Outcast bobblehead. So, we

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got Big Boy and Andre 3000 over here.

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and play your lipstick Cadillac funky

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music.

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>> And for Mr. Kim, a little nostalgia from

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his childhood inspired some big ideas.

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>> So, this is a new game used store here

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at Truce Park called South End Trading

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Company. We wanted to remind you of kind

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of the baseball card shops that you and

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I went to growing up. We you can

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actually come here and buy a baseball

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from the game that you watch today. So,

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we have a neon light outside the store.

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So once all the uh baseballs from uh

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today's game are brought over here um

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the light goes on and you come in the

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store and you can say you know what uh

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this is this is my first baseball game

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so I want to make sure that I get a

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baseball from today's game.

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>> Who is a teacher out there who impacted

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you on your journey?

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>> So I want to give a shout out to Miss

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Spencer my uh my art teacher in seventh

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grade. Without her I never would have

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pursued art. She was the one that that

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encouraged me and told me, "Hey, this is

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something that you're really good at.

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Maybe you should continue to u follow it

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because she saw something in me and I

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and I'm so grateful to her for that."

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>> Amazing. Impacting the next generation

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teachers out there. Keep it up.

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>> This is Scott Beam, director of field

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operations. Long before fans fill the

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stands and players take the field, work

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on the field is well underway. We're

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here 24/7 pretty much from March until

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October. So, there's a lot of demand,

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but from fertilizing to cutting um to

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dragging the infield to to managing

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moisture, um there's a lot that goes on

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into making this thing playable every

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day.

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>> Keeping a field looking major league

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ready takes serious skill and science.

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For the next generation out there, if

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they're looking to maybe get into this

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kind of career path, what sort of skills

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or studies should they be working on? I

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got you. Science is big for us. Um,

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obviously we're watching um disease

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control. Uh, we're fertilizing, so

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knowing rates of fertilization. I

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graduated from Penn State with my turf

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degree. I mean, that's a good program to

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get into to be able to to learn this

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stuff and to to do a career like this.

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>> While players study the playbook, this

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crew studies soil, weather patterns, and

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more to make sure the field is game

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ready.

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>> The biggest thing for us is weather. Um,

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especially down here, we're not a dome

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facility. So, you know, I'm always

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watching the weather. Tarping is of

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utmost important on this field. I have a

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system underneath the field that I can

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pump 102,000 gallons of water in an hour

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off of this field. I mean, that's that's

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what we care about is the player safety.

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Um, and then, you know, obviously want

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to look good, but if it has to take a

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seat back to look good, we want to make

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sure it plays good.

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>> You hear that? Preparation, preparation,

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preparation, and attention to details.

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He didn't say 100,000 gallons of water

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off this field. He said 102,000 gallons

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of water he can pump off this field.

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That's awesome.

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From the field to the front row seats,

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meet Katie Hearn, manager of game day

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staffing and administration. If you like

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meeting, greeting, and making people

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smile, you can make a career out of that

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as well. Katie, you help manage the

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people that fans interact with most at a

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ballpark. What makes a great employee?

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>> Being a good teammate. I tell people who

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come to work for us the the importance

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of being a good role player. If you

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coming from playing a sport, you know

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that the person who passes the ball is

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not always going to get the limelight,

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but they are so important to the game.

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And so we all work together as a team.

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It's a team sport on the field and off.

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So we tell people know your role, get

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excited about your role, get excited to

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do your role every day, and you're going

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to have a great time.

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>> Katie always says one thing. What is the

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most important part of your uniform? And

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it's the smile. If you can come to the

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ballpark, give a warm and sincere

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greeting with a smile and it's got to be

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sincere. Uh, anticipate the fan needs

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and at the end of the night we give them

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a bond farewell and we make sure that

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they enjoy theel at this ball park

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create memories that they'll ever forget

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and relationship that they'll always

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have for the rest of their life.

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After landing your dream job, your life

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changed in a major way. Tell us your

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story and what kept pushing you through

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it.

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>> I started with the Braves in 2016 and

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then I suddenly lost my vision in 2017

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and I really wanted to continue working

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because of the passion I had built for

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our guest and for our staff. And so the

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Braves were really supportive of that.

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We had an accessible advisory committee

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at the time that were really helping us

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decide what we were going to put in

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truest park. I was lucky enough to be a

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part of that in my very first year.

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Right now, we're standing in section 39,

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which is front row accessible seating. I

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want to make sure that this ballpark is

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the most inclusive place that you can go

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watch a game or any type of

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entertainment. So, that is what keeps me

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here, and that's the passion that I

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continue to to hold every day.

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>> Next up, Danielle Badassi, VP of

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community affairs and executive director

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of the Atlanta Braves Foundation. If you

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dream of creating positive change in the

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world, you can do that far beyond the

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field. How does your career show that

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having a career in sports can impact

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people far beyond the playing field?

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>> Oh my goodness. Well, first of all, I

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like to say that I have the best job in

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baseball um because I get to use this

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whole stadium, all of our players, our

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teammates, all of our fans, and I get to

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go and do good things for our community.

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So whether that's um supporting youth

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baseball, um building baseball fields,

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it's going out and doing food

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distributions, I get to build community

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through baseball every day and it's fun.

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>> And beyond the ballpark, the impact

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keeps growing.

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>> We uh honored one of our Braves heroes

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uh Hank Aaron with the establishment of

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the Henry Lewis Aaron Fund. And through

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that, this past year, we've been able to

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announce a project called the Hank Aaron

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Diamonds. The Hank Aaron Diamonds are

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going to put a brand new baseball and

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softball infield at every Atlanta public

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school high school over the next year.

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So, um, we've already opened four, uh,

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baseball fields opened in February on

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Hank's birthday, which was a really

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special thing. And now we're in the

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process of of building the four softball

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fields. So, we're going season by

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season. Um, so when we're done, we'll

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have 16 brand new Hankar and Diamonds

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across all of Atlanta public schools.

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And that to me feels like a love letter

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to our kids in Atlanta that that will

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have an opportunity to to play on a

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hankaren diamond to to feel like they're

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a part of the Braves. And and that's

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really what this all about.

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>> For many, that's what makes the job

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truly meaningful.

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>> This can change lives. What I do every

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day gets to change lives. whether it's

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just giving someone a moment um

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extending the life of a child and and um

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creating opportunities and and that's

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the privilege of all of this.

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>> So whether it's science, design,

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entertainment, or simply showing up with

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a smile, these careers prove you don't

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have to be on the game day roster to

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work in professional sports.

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>> Did you notice how everyone said that

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they have the best job? Well, it may be

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hard to compete with Jeffrey Schmidt,

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senior director of entertainment and

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events, and he had a surprise for us.

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>> Oh, man. It is so good to see you, Cory.

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You, too.

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>> Listen, you're in Braves country. You

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got the hat. You're looking good. But

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you know what? If you're going to take

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in the experience, I I got I can't let

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you go without a jersey. But check it

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out.

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>> Oh, yeah. That is just for you right

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there. Check that out. We got to do this

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in style. I need to wear this. Yes.

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For those of you who love music and

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performing arts, did you ever think you

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could join a pro sports team and bring

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some positive vibes, baseball season

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typically runs April through the end of

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September into October if you make the

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postseason, but this is a year- round

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operation. It takes us all year to plan

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these experiences. I have a team of over

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100 people that help put on the game day

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experience just for the live

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entertainment element. So, between our

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drum line and our our tomahawk team and

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our mascot team and all the live

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entertainers and variety performers that

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come out, you don't just have to be a

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baseball fan to come to a game like

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this. You just be an entertainment fan.

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>> Jeffrey's path to his career might not

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be what you'd expect.

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>> So, I wanted to be on Broadway. Musical

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theater was my passion. That's what I

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wanted to do. So, for a brief moment, I

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went to a theater school in New York

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City. Um, but I realized quickly that I

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kind of I love the passion of being in

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the live experience. So, I ended up

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after college going into theme parks. I

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worked in theme parks for 14 years

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creating consumer events and also uh

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I've been all over the country. Did that

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for 14 years. And now this is my 14th

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year in Major League Baseball. Turns out

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the path to a career in pro sports

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doesn't have to go through a game day

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roster. It can go through arts, music,

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science, community work, leadership, and

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good oldfashioned teamwork. Thanks for

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learning with me and playing ball today.

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I'm Koi Wire. We are CNN 10. I'm out of

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here.
